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Media buying case studies / anonymized under NDAResults, decoded.

Four real accounts across fashion, education, coaching and travel. Open any case for the full breakdown and screenshots.

01
Fashion e-commerce

12x ROAS across Meta and TikTok.

EGP 105,013 in spend returned EGP 1,280,421 in revenue: 12.31x ROAS on Meta and 12.06x on TikTok, across 2,787 purchases in roughly 20 days.Read the breakdown →
12x
blended ROAS
Meta 12.31x · TikTok 12.06x · EGP 1.28M revenue
Meta + TikTok
02
Online course

EGP 1.8M from one course, across four ways to buy.

EGP 306,135 in spend produced EGP 1.8M in revenue between April and August 2026, a blended 5.9x ROAS across 6.2M impressions and 1.95M people reached, reconciled against enrollment records and the sales team's call log.Read the breakdown →
5.9x
blended ROAS
EGP 306,135 spend → EGP 1.8M revenue · Apr to Aug 2026
Meta
03
Online fitness coaching

4.6x ROAS on click-to-WhatsApp in the Gulf.

A blended 4.6x ROAS over two months: EGP 124,349 in spend returned EGP 576,000 in sales, from 1,079 WhatsApp conversations at EGP 115 each, which is roughly EGP 534 of revenue for every conversation the ads produced.Read the breakdown →
4.6x
blended ROAS
EGP 124,349 spend → EGP 576K revenue · Jun to Jul 2026
Meta · Gulf
04
Travel agency

$125K in bookings from about $1,000 of ad spend.

12,351 WhatsApp conversations from about $1,063 in spend at a $0.09 average, driving roughly $125K in tracked flight bookings across April to July 2026.Read the breakdown →
$125K
in flight bookings
$1,063 spend · 12,351 conversations · $0.09 avg
Meta · Click-to-WhatsApp
Guides

Notes from real accounts.

Click-to-WhatsApp ads: judge them by sales, not cost per conversationHow I judge click-to-WhatsApp campaigns by revenue per conversation, with numbers from two real accounts.How to choose a media buyer: 7 questions to ask before you hireSeven questions for the first call, what a strong answer sounds like, and the red flags.Creative testing from footage you already have: how I found 12x ROASHow I cut existing videos into hooks, bodies and CTAs and mixed them until winners showed up, with numbers from a real fashion account.
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