Talk to me
Work / Fashion e-commerce

12x ROAS across Meta and TikTok.

A fashion brand needed to scale a summer product ahead of its season, with no budget for new creative and only existing footage to work with.

Fashion e-commerce account proof
Meta Ads Manager, the real account: 12.31x purchase ROAS. Client identity withheld under NDA.
Fashion e-commerce account proof
TikTok Ads Manager, same product window: 12.06x purchase ROAS across 1,325 conversions. Client identity withheld under NDA.

The challenge

The brand had to scale a summer product before its window closed, with no budget for new creative and only existing footage to work with.

The approach

I built a creative testing system out of the existing footage to surface the winning angles on purpose, then scaled spend on both Meta and TikTok while holding efficiency steady, all before peak season.

The result

EGP 105,013 in spend returned EGP 1,280,421 in revenue: 12.31x ROAS on Meta and 12.06x on TikTok, across 2,787 purchases in roughly 20 days.

12x
blended ROAS
Meta 12.31x · TikTok 12.06x · EGP 1.28M revenue
Detail
Meta + TikTok
Platforms
Back
← All work
Next case
Online course →
Let's talk

Have ad spend that should be doing more?

I take a limited number of accounts each quarter, so I can stay close to every one.

Or reach me directly
WhatsApp+20 114 363 0855Emaila7medwa2l88@gmail.comLinkedInahmed-wael