A coaching offer running click-to-WhatsApp in the Gulf, where it is tempting to chase cheap conversations instead of real sales.
On click-to-WhatsApp it is easy to optimise for a low cost per conversation and still lose money. This offer needed profit, not cheap chats.
I ran click-to-WhatsApp campaigns and judged every creative by actual sales, not cost per conversation, then optimised budget by country to concentrate spend on the profitable markets.
A blended 4x ROAS over two months: EGP 102,451 in spend returned EGP 410,014 in revenue, scaling from 3.14x to 4.59x as the winning markets were found.