$125K in bookings from about $1,000 of ad spend.

The approach

1. Built and kept testing more than a dozen ad sets, optimising hard for the lowest cost per conversation.
2. Pushed cost per conversation as low as $0.06 on the strongest ad sets while still scaling volume.
3. Trained the sales team, wrote the sales script, and prepared answers to the questions travellers actually ask, so more of those chats became bookings.